July 30, 2021

Mobii will join the British & Irish Lions 2021 Tour to improve players’ performance with new platform

Sports tech company Mobii has unveiled a new state-of-the-art video technology and TMO/Medic review system as part of its Mobii Performance platform. The platform is off to a great start as it joins the British & Irish Lions 2021 Tour, which kicked off on July 3rd and will end by early August after an eight–match run, five of which will be warm up games.

Leveraging Mobii Connect technology, the Mobii Performance platform enables a digitized stadium environment where medical, television match officials (TMO’s), coaches, analysts and media & communications teams can seamlessly interact and collaborate with frame synchronized video on any device and at any location in the stadium.

In addition to this, Mobii has developed a new ‘self-healing’ video distribution technology that can deliver high-resolution, synchronized, multi-angle camera feeds globally in ultra-low latency, with speeds equivalent (or faster) than a single linear feed satellite broadcasting technology.

With Covid introducing new challenges with regards to lockdowns and restrictions on global travel, the platform enables remote and virtual stakeholders to interact with in-stadium stakeholders, as if they were right there in the stadium.

The Medic/TMO system is integrated directly into the Mobii Performance platform and enables Medical teams to analyse game play in real time and make important decisions regarding player welfare quickly. Medical staff can easily tag and review events, annotate, collaborate, and share these seamlessly with all on-site team members and remote medical staff monitoring from anywhere in the world.

TMO’s finally take control as they can review incidents themselves without relying on directors in the television broadcast truck, or 3rd party service providers. Every camera angle is made available in real-time, providing an unrivalled perspective of game play. Software, featuring a comprehensive set of professional tools, enable referees to find and review any action taking place on the field and make critical match decisions quickly.

While the platform utilizes CMAF formats for primary distribution, it is also capable of supporting a range of different video protocols such as SRT and RTMP to integrate with various 3rd party systems.

Multi-angle video content is captured and stored in the Mobii Connect cloud, enabling new workflows in high-performance analytics and video on demand (VOD) applications.

“Our team has worked extensively to integrate our Mobii Connect technology into our high-performance vertical and we have been evaluating the system in real match conditions in local tournaments over the past six months. This is an incredibly powerful platform and we have only just started unlocking its capabilities. We are very pleased that our technology is powering a pinnacle event such as the British & Irish Lions Tour and the reaction has been incredible”, said Brendan Barrett, CTO of Mobii.

“We are now introducing the platform to global sports organizations and our next focus will be on utilizing this technology in fan engagement platforms, where fans can direct their own multi-angle video experience.”, he continues.

July 16, 2021

OTT is spawning new business models for sports in the USA

As younger generations are steering away from traditional TV, sports brands, leagues, and broadcasters are looking at new ways to engage with them. 

Mobile devices are not the only way to do so, although it is definitely the most popular one. Buzzer is a company that is strongly betting on these devices. It is a mobile platform for watching live sports –or, more specifically, parts of live games of certain sports. 

It has recently announced a partnership with the NBA, the NHL and the PGA Tour, although its goal is to build a large library of short sports content available for users to browse, buy, and purchase. For example, users at Buzzer are able to pay 99 cents for 10 minutes of the best game action of certain matches or their favorite teams and athletes. 

According to reporting from The Washington Post, Buzzer may soon add national networks and regional sports networks to its growing library. If there were a cue for regional sports to finally explore OTT to boost their visibility, this would be it. Investing in OTT is a better alternative to local broadcasting, as it broadens viewership and potentially creates interesting monetization models, like the one Buzzer is proposing. 

Likewise, it has been recently announced that NCAA athletes –those belonging to colleges– are now allowed to endorse deals, lead events or launch their own businesses and personal logos. In other words, another opportunity for OTT sports content is opening up, as colleges can explore new ways to share their matches and leverage on their athletes to reach younger audiences. 

May 13, 2021

The focus of e-sports are not players, but communities

The days of considering gamers as lonely and introspective are long gone. Today, gamers belong to a massive global community: there's an estimated 2.7 billion gamers worldwide that fuel a $65.5 billion industry, according to data from Statista and Ibis.

The largest markets for gamers are China and the United States, but other countries also have an increasingly large market. There are about 73 million gamers in Mexico and 23 million in Canada, which make North America a particularly interesting region for the industry. 

And it is noteworthy that within the broad gaming category, e-sports are dominant. What is defined as e-sports is already hard to put under just one definition, but its most common categories are:

  • Real-time strategy (RTS)
  • Multiplayer online battle arena (MOBA)
  • First person shooter (FPS)
  • Sports games and simulations. 

Basically, any game that requires some sort of competition. So just as the audience in the stadium and their teammates in the locker rooms are key for real-life sports teams, when it comes to playing a sports game simulation online, what is truly important for gamers is the community they surround themselves with.

Members of the Gen-Z generation –who make up a big percentage of the gamer population in general– are ready and willing to pay for this service. It is up to e-sports content generators to learn how to leverage this opportunity to live up to their potential. 

April 23, 2021

Mobii keeps its momentum as it enters the Portuguese sports tech market

Sports technology startup Mobii announces its expansion into Portugal, reaching the milestone of entering three new markets in less than six months. Cliff Do Carmo will serve as General Manager for Mobii in the country.

“Portugal is a market ripe for leveraging the current trends in the multisports arena at the highest level, and I am incredibly excited to represent Mobii Systems during this journey”, said Do Carmo about his appointment. “At Mobii, we are ready to deliver several local and regional solutions that cover the full spectrum of fans, clubs, players, sponsors, investors, and innovators involved.”

Do Carmo comes from a solid background in the tech sector. His career includes managing Sales and Operations in Africa for a leading mobile airtime and SIM distribution company, serving as Country Manager for Samsung Electronics, and heading business development for an electronics startup focused on operating sustainably. For the past 8 years, he has been part of Mexican company Grupo Bimbo, the largest bakery in the world, where he was part of the team in charge of spearheading the company’s digital transformation. Do Carmo's wide-ranging experience in global markets and multinational companies will be key for the Portuguese market and Mobii’s ongoing worldwide expansion.

With the entry into Portugal, Mobii now operates across four continents: Africa, North America, Australia and Europe. The company’s primary technology suite, comprising fan engagement solutions, sports timing solutions, sports data analytics, sports video content, and live streaming come together to complement interaction at all levels of society: from community-driven events to high performance sports analysis, enabling coaches and team administrators to analyze, strategize and take teams to their peak, as well as engage richly with fans at venues and at home.

April 16, 2021

Mobii moves forward in the HYPE Global Virtual Accelerator program

As a RICC Incubator Cohort15 member, Mobii Systems recently finalized its participation in the four verticals of HYPE Global Virtual Accelerator, the leading virtual sports innovation accelerator network worldwide.

Mobii’s Timing, Analytics, and Connect technologies have a proven track of interoperability and adoption. These factors allowed Mobii to be selected by eight prestigious companies to participate in HYPE: Star TV network, Eurovision Sport, Bundesliga International GmbH, FC Köln GmbH & Co., Rogers Sports & Media, FIBA, Legia Warszawa S.A., and Swiss Timing Ltd. 

“While our journey is only just beginning, we want to thank the program directors Marisa Reich, Ryan McCumber and Gerard Klein for their outstanding effort and coordination together with Amir Raveh, Zvika Popper, David Olwyn and the rest of the HYPE team for creating this outstanding Accelerator”, said Greg Schultz, CEO of Mobii, about the experience. 

HYPE Sports Innovation is the largest global ecosystem in sports innovation with over 40,000 members, including retail brands, athletic clubs, federations, academia and startups. As part of HYPE, Mobii will be able to collaborate across the industry and create new offerings and services for the sports market.

April 9, 2021

Mobii expands into Pacific Region

Sports technology company Mobii announces its expansion into the Pacific Region, a market being led by Mark Cane, General Manager of Mobii Systems Pacific.

“Sports are deeply embedded in the Southwestern Pacific culture. Rugby, tennis, cricket, soccer, the Australian Football League, the National Rugby League –you name it, Australians and New Zealanders are all in!”, says Cane. “This is a market ripe for leveraging the current trends in the multisports arena at the highest level, and I am incredibly excited to represent Mobii Systems during this journey.”

Cane is a seasoned expert in sports event management, focusing on race circuits for the past 12 years and having served as an ambassador for various associated brands. Born in South Africa, Cane is a sports enthusiast himself: he bikes an average 400 km per week and has also kindled the love of sports in his own family. His 22 year-old son Dean is the current Oceania Off-Road Tri Champion.

Mobii’s sports technology comes to the Pacific Region in a redefining moment for the entire sports industry. The company’s primary technology suite, comprising fan engagement solutions, sports timing solutions, sports data analytics, sports video content, live streaming and electronic ticketing, come together to complement interaction at all levels of society: from community-driven events to high performance sports analysis, enabling coaches and team administrators to analyze, strategize and take teams to their peak, as well as engage richly with fans at venues and at home.

Never.Stop.Moving

January 15, 2021

Mobii joins the Global Sports Innovation Center to support the global sports industry

CAPE TOWN, January 15, 2021

Sports tech company Mobii has become a member of the Global Sports Innovation Center (GSIC), powered by Microsoft. The GSIC is a Madrid-based organization with over 170 members worldwide that works to improve the value chain of the global sports industry. Among its members are several leading sports, technology and software companies, including Microsoft, Cognizant, Genetec, Adidas and G2K. 

As part of the GSIC, Mobii will collaborate with its fellow members to share and foster knowledge between public and private institutions so that innovative technologies are taken into account when developing solutions for the sports industry. 

Along with it’s primary technology suite - comprising fan engagement solutions, sports timing solutions, sports data analytics, sports video content, live streaming and electronic ticketing-, Mobii is eager to contribute to the GSIC its team’s wide-ranging expertise in the industry.

The announcement comes a few weeks after Mobii’s recent expansion to Canada, where it has found a place among the country’s growing health and wellness market. 

December 31, 2020

South African sports tech startup Mobii announces expansion into Canada

CAPE TOWN, SOUTH AFRICA, DECEMBER 31, 2020

Sports technology startup Mobii announces its expansion into the Canadian market, which will be led by Greg Schultz, Chief Executive Officer of Mobii Systems North America.

“We are very excited and are getting to work as soon as possible, ensuring we hit the ground running and kick off our operations in North America whilst greeting the new year from our new headquarters in the Innovation District of Brampton, Ontario” says Schultz. “This base of operations will enable us to better serve and expand into the United States, the United Kingdom and the rest of the world.”

Schultz, a long-term group senior executive with specialized skills and expertise in the industry,  plans to commercialize Mobii’s intellectual property by establishing and scaling an innovative and unique business model in Canada. For several months, he has been gathering insights to fully understand the market’s needs and how the Mobii technology can best meet them.

Mobii’s sports technology is the most accurate prescription for the state of Canada’s current culture surrounding sports, health and wellness. The company’s primary technology suite, comprising fan engagement solutions, sports timing solutions, sports data analytics, sports video content, live streaming and electronic ticketing, come together to complement interaction at all levels of society: from community-driven events to high performance sports analysis, enabling coaches and team administrators to analyze, strategize and take teams to their peak, as well as engage richly with fans at venues and at home.

Besides the local deployment of the Mobii Cloud technology stack, Mobii’s entry into the country includes a long-term plan to manufacture and assemble all its hardware components in Canada, supporting local industry, ensuring a high level of quality, and delivering a proudly Canadian finished product to the local market.

Roderick Barrett, the CEO of Mobii Systems (PTY) Ltd, stated: “Mobii has been preparing to formally enter the international arena for some time, we are very excited about Greg having joined the team and playing a key role in developing and executing this growth strategy. Greg brings tremendous experience and has a proven record in scaling technology orientated companies. Canada is an ideal location for our new global base to expand into North America and other territories. With Greg at the helm, we are confident that Mobii will reach its global ambition.”

Canada’s openness towards new innovative technologies has paved the way for Mobii’s entry through its Referral Partner program. The company is proud to be associated with the City of Brampton as its referral partner, and is looking forward to exploring opportunities with the city and its partners, including a potential alignment with Ryerson University’ and its Health and Wellness programs.

Never.Stop.Moving

Source: http://mobii.com/press/south-african-sports-tech-startup-mobii-announces-expansion-into-canada/

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