It is no surprise that TV consumption has been going down ever since mobile devices and streaming services went mainstream ten years ago. However, the rate in which it has diminished is staggering. According to the most recent Nielsen’s Total Audience Report, the time that adults between 18 and 34 years of age spent watching TV was down 77% in 2020 compared to 2015. This shift towards streaming and on-demand entertainment has been beneficial in terms of consumers. They are getting premium content directly on their devices without the restriction of a specific schedule, limited viewing options, or the need to watch on a big, bulky device. However, when it comes to what audiences can view in terms of sports, on-demand and streaming are still unable to compete with probably the only competitive advantage that TV has left: local and hyper-local programming.
For some, the promises of 5G as the next generation of telecommunications seem underwhelming. A considerable reduction in latency and larger data capacity, both of which are 5G’s main improvements, are not being immediately perceived by users as the network is being rolled out throughout North America. Currently, 75% of the US has 5G coverage and Canadian carriers are expected to complete a rollout in some regions by the end of 2021. However, most users don’t really see the difference from the 4.5 LTE network.

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