July 30, 2021

Mobii will join the British & Lions 2021 Tour to improve players’ performance with new platform

Sports tech company Mobii has unveiled a new state-of-the-art video technology and TMO/Medic review system as part of its Mobii Performance platform. The platform is off to a great start as it joins the British & Irish Lions 2021 Tour, which kicked off on July 3rd and will end by early August after an eight–match run, five of which will be warm up games.

Leveraging Mobii Connect technology, the Mobii Performance platform enables a digitized stadium environment where medical, television match officials (TMO’s), coaches, analysts and media & communications teams can seamlessly interact and collaborate with frame synchronized video on any device and at any location in the stadium.

In addition to this, Mobii has developed a new ‘self-healing’ video distribution technology that can deliver high-resolution, synchronized, multi-angle camera feeds globally in ultra-low latency, with speeds equivalent (or faster) than a single linear feed satellite broadcasting technology.

With Covid introducing new challenges with regards to lockdowns and restrictions on global travel, the platform enables remote and virtual stakeholders to interact with in-stadium stakeholders, as if they were right there in the stadium.

The Medic/TMO system is integrated directly into the Mobii Performance platform and enables Medical teams to analyse game play in real time and make important decisions regarding player welfare quickly. Medical staff can easily tag and review events, annotate, collaborate, and share these seamlessly with all on-site team members and remote medical staff monitoring from anywhere in the world.

TMO’s finally take control as they can review incidents themselves without relying on directors in the television broadcast truck, or 3rd party service providers. Every camera angle is made available in real-time, providing an unrivalled perspective of game play. Software, featuring a comprehensive set of professional tools, enable referees to find and review any action taking place on the field and make critical match decisions quickly.

While the platform utilizes CMAF formats for primary distribution, it is also capable of supporting a range of different video protocols such as SRT and RTMP to integrate with various 3rd party systems.

Multi-angle video content is captured and stored in the Mobii Connect cloud, enabling new workflows in high-performance analytics and video on demand (VOD) applications.

“Our team has worked extensively to integrate our Mobii Connect technology into our high-performance vertical and we have been evaluating the system in real match conditions in local tournaments over the past six months. This is an incredibly powerful platform and we have only just started unlocking its capabilities. We are very pleased that our technology is powering a pinnacle event such as the British & Irish Lions Tour and the reaction has been incredible”, said Brendan Barrett, CTO of Mobii.

“We are now introducing the platform to global sports organizations and our next focus will be on utilizing this technology in fan engagement platforms, where fans can direct their own multi-angle video experience.”, he continues.

July 23, 2021

The best ways to measure performance analytics


In a data-driven world, gathering analytics is not enough. They need to be pulled from strategic data sources and, most importantly, to be used correctly depending on each project’s goals and objectives. 

In other words, data is not a one-size-fits-all solution. It is just a starting point, as data input and output have to be thoroughly identified in time for it to be useful. 

This is particularly important when it comes to performance analytics in sports.  

Players, coaches, and sports analysts need access to highly detailed match data in real time or across teams, seasons, and tournaments. 

So, how to get it? For starters, they need ultra-low latency technology to guarantee true real-time streaming. Then, self-healing video that allows for uninterrupted event viewing and analysis. And last but definitely not least, a standardized data model. 

The following performance analytics solutions have these three characteristics as a given. But each one of them offer specific benefits for unique problems:

  • Metrics-backed video: it is a powerful analytics engine that enables teams or stakeholders to quickly define the type of unique insights they need. The engine is integrated with a platform that allows videos to be linked with it. Then, every metric can click through to specific video clip playlists that can be created ad hoc, so it can contextualize data better. It’s a way for referees, medical staff and related stakeholders to contribute live in game decision making 
  • Smart encoder: this device is key for allowing the delivery of ultra-low latency content delivery. It’s a little black box that allows time sync for video, audio, and data. It can handle up to 8 live feeds in-stadium, and is able to transcode and store live content from any device. With a few wires, it can deploy an almost-instant streaming infrastructure that allows a multi-angle, metrics-based video –key for analyzing performance, frame by frame. 
  • An ecosystem: Once they have the metrics-backed video, stakeholders need to connect and collaborate with data-driven insights. Therefore, an empowered ecosystem is needed to boost team analytic processes while working remotely or in-stadium.

July 16, 2021

OTT is spawning new business models for sports in the USA

As younger generations are steering away from traditional TV, sports brands, leagues, and broadcasters are looking at new ways to engage with them. 

Mobile devices are not the only way to do so, although it is definitely the most popular one. Buzzer is a company that is strongly betting on these devices. It is a mobile platform for watching live sports –or, more specifically, parts of live games of certain sports. 

It has recently announced a partnership with the NBA, the NHL and the PGA Tour, although its goal is to build a large library of short sports content available for users to browse, buy, and purchase. For example, users at Buzzer are able to pay 99 cents for 10 minutes of the best game action of certain matches or their favorite teams and athletes. 

According to reporting from The Washington Post, Buzzer may soon add national networks and regional sports networks to its growing library. If there were a cue for regional sports to finally explore OTT to boost their visibility, this would be it. Investing in OTT is a better alternative to local broadcasting, as it broadens viewership and potentially creates interesting monetization models, like the one Buzzer is proposing. 

Likewise, it has been recently announced that NCAA athletes –those belonging to colleges– are now allowed to endorse deals, lead events or launch their own businesses and personal logos. In other words, another opportunity for OTT sports content is opening up, as colleges can explore new ways to share their matches and leverage on their athletes to reach younger audiences. 

June 24, 2021

How to reach sports fans when TV viewership is down

It is no surprise that TV consumption has been going down ever since mobile devices and streaming services went mainstream ten years ago. However, the rate in which it has diminished is staggering. According to the most recent Nielsen’s Total Audience Report, the time that adults between 18 and 34 years of age spent watching TV was down 77% in 2020 compared to 2015. 

This shift towards streaming and on-demand entertainment has been beneficial in terms of consumers. They are getting premium content directly on their devices without the restriction of a specific schedule, limited viewing options, or the need to watch on a big, bulky device. 

However, when it comes to what audiences can view in terms of sports, on-demand and streaming are still unable to compete with probably the only competitive advantage that TV has left: local and hyper-local programming.

While famous streaming productions are part of the massive cultural conversation, local sports events allow a connection between local communities. Unfortunately, TV networks still serve as gatekeepers for sports content, and local leagues need to rely on the local cable news to share results or coverage with fans. 

That is why on-demand sports streaming might find its place among millennials and centennials viewing preferences. These users already have their attention spans and consumption patterns attuned to their devices. If they are presented with the opportunity to engage with local sports events –from their high schools, local colleges or junior sports leagues– in the same way as they open a Netflix app, they will most likely welcome the offer. 

June 18, 2021

Personalized sports content via OTT is prime for Gen-Z fandom

The next generation of consumers will require online-based experiences that are flexible enough to become in-person when necessary. At least, that is what the current preferences of the Gen Z show. 

They experience their personal and professional lives in an almost exclusively digital manner. However, there’s room for experimentation when it comes to how they’re entertained. Gen Z-ers are able to exercise an 8-second attention span for short-content platforms like TikTok, but they’re also able to be gaming for up to three or four consecutive hours. 

Also, they are more open to a broader variety of entertainment. In the case of sports, they’ve become consumers attracted to pretty much everything, from rollerskating to ballet to traditional soccer. 

An additional detail: when it comes to self-expression, they’re all up for it. Brands across different sectors have developed hyper-personalized products or services that they can achieve due to the amount of insights they can get nowadays from each user’s online behavior. Gen Z appreciates the effort, according to a study from Cognizant. 

So this is where the opportunity for personalized sports entertainment gets the spotlight. OTT can offer a highly personalized experience. Sports fandom is something experienced best while being part of a mass of roaring fans in a stadium, but there is also something quite special about   the way a single fan interacts with their favorite player, sport or community online. 

That is where the potential of OTT lies, according to an executive interviewed for a recent Deltatre report on the future of sports. If the offer for a personalized experience is good, even in terms of payment and content, then the Gen-Zers may be more likely to subscribe.

June 11, 2021

OTT can open a competitive market for streaming local sports

There is currently a very broad offering of streaming services. Netflix, Amazon Prime, Apple TV, HBO, and Paramount+ all offer subscriptions to access their original, licenced, or proprietary content. Disney+, which bundles the Hulu and ESPN services with one subscription, is a particularly strong player when it comes to sports content.

Therefore, it would seem counterintuitive to launch another streaming service –unless, of course, such a service had a very competitive advantage. Luckily, OTT opens up a very solid possibility of such an edge. 

According to a 2019 report from Deltatre, many consumers are willing to supplement their entertainment consumption with sports content. This category is particularly noble to new subscribers, since teams and athletes have entire communities rooting for them and following their careers. 

Aside from ‘behind the scenes’ content from their favorite athletes –which they could easily get from social media or large studio productions–, fans could be willing to pay for an OTT streaming service if it offered hyper localized sports content. That is, a livestream or original content from their local sports teams or high school and college tournaments.

Considering that, according to the same Deltatre report, almost 80% of people under 24 years of age currently pay less than $39 dollars each month for sports content, and that the average price tag for a basic streaming service is $9 dollars per month (Netflix and Disney+ start at $8, while Paramount+ launched with a $10 price tag), a local sports OTT service could be offered for anywhere between $10 and $25. 

The audiences might be much smaller than those of the leading streaming services, but their fidelity might be stronger if the OTT service becomes a community event, like all local sports events tend to do. It’s an alternative worthy of examination.

June 4, 2021

The 2021 Olympics will showcase the power of OTT for sports

The Olympics are about to begin, and while the dynamics for on-site spectators will be different this year due to Covid, Tokio 2021 will be the showcase of what audiences expect from major sports events from now on. 

The postponement of the Olympic games, which were originally planned for the summer of 2020, affected expectations for major broadcasting deals. NBC has the broadcasting rights in the US and CBC/Radio is the main rights holder in Canada. Worldwide viewership is expected to surpass the audiences that watched the 2016 Rio de Janeiro games, which were about 3.6 billion viewers. But it is still to be seen if the lack of international fans will affect the amount of people that will turn on their screens to watch the games. 

This is why investing in an OTT platform is one smart move. Not depending on traditional TV broadcasting is becoming increasingly important for two reasons. First, there is a diversification in terms of devices from which users log in to watch a sports event. A 2019 report from Deltatre shows that the desktop is the most used device type throughout a regular sports season, while mobile usage slims mid season and big screens increase at the end, as fans want to watch major games in the largest possible screens. You cannot give the viewer that much flexibility with a regular cable subscription. 

Second, the same report shows that over two thirds of surveyed consumers pay up to $39 per month on sports content and the remaining one-third is willing to pay more if the content is exclusive, engaging or innovative. Everyone will be able to see the 100 mt on live TV, but not everyone could see, for example, Usain Bolt or other top stars training or competing against players from other disciplines. Consumers could be willing to pay for that –and leagues, federations and operators need to capitalize on that. 

As an example, the Olympic Channel has mentioned that in order to fill some of the broadcasting gaps that went missing from the postponed games last year, they  managed to push a deal with CBC  (Canada’s Broadcasting Company) to stream on their Gem OTT in the country. They leveraged their archives from previous Olympics and also pushed for original content from Olympic athletes. 

After Tokio, the importance of the investment in OTT will be much clearer –and, hopefully, there will also be a better visibility of how to monetize all it has to offer.

May 27, 2021

Top 5 uses for sports-related NFTs

The popularity of NFTs is on a roll. Two weeks ago, the popular auction site eBay announced it will allow users to buy these tokens of digital assets on its platform. 

Despite only allowing traditional currency via credit card or a PayPal account to buy these NFTs, the fact that eBay is opening them to its 182 million users is promising. The market for NFTs is booming –and people in sports are quickly capitalizing on it. 

Since NFTs are basically registered pieces of digital assets, they are becoming valuable merchandise, collectibles, or money-making tools for the sports industry. These are the 5 top sports–related NFT uses that have been announced lately:

  1. Strengthening personal branding. Luka Garza, from the University of Iowa’s basketball team, became the first college basketball star to sell his own NFT card. The winning bid was $41,141.81.
  1. Esports. This fully digital sports arena, which includes all sorts of competitive activities whether it be collecting Pokemon cards to creating an esports league of its own, opens up the opportunity to mint digital merchandise like never before. 
  1. Team merchandise. The Golden State Warriors from the NBA are the first US professional sports team to issue its own NFT collection, which includes limited-edition digital versions of championship rings.
  1. Fundraising. Kansas City Chiefs’ player Patrick Mahomes sold $3.4 million worth of NFTs in less than 20 minutes. The proceeds mainly went to several charity institutions supported by Mahomes. 
  1. Marking anniversaries. Mexican soccer team Chivas, one of the most popular in the country, is marking its 115th anniversary with a contest among fans to create digital assets, followed by an auction of the items in early June.

May 20, 2021

NFTs and sports may be the perfect match

Cryptocurrencies may be unpredictable, but crypto as a technology might be a useful tool for some industries to recover from the negative effects of the pandemic.

Consider NFTs. These non fungible tokens represent the ownership of a certain digital asset, whether it is a video, a meme, a tweet, or an image, that becomes registered in the blockchain. The blockchain is the technology behind cryptocurrencies. Also known as a distributed ledger, this tech is decentralized, meaning it is handled through a network of computers instead of just one, and therefore it is unhackable. 

A blockchain is also immutable: as the data it records is encrypted through a series of complicated mathematical equations, everything recorded on it is basically permanent. No one can just enter a blockchain and forge its contents. That is why this technology is also reliable when it comes to collectibles –and why the art world has been heavily betting on NFTs.

So, what does the blockchain and NFTs have to do with sports? Since NFTs are basically registered pieces of digital assets, they can become valuable sports merchandise. Picture official digital images of team players, a video of an athlete, or even a collectible card, all made monetizable online because their authenticity is confirmed, despite the fact that they might still pop out elsewhere on the internet. 

That is what athletes like LeBron James through the NBA and female football star Megan Rapinoe are betting on: images of themselves validated through the same Internet that so often replicates their photos and videos without them ever receiving some sort of compensation for it. Or even small college teams could be able to mint their own NFTs for fundraising or merchandising. As long as there is an audience that considers them valuable and is willing to pay for a digital asset, NFTs will exist –so the sports industry might just as well take advantage of the craze. 

May 13, 2021

The focus of e-sports are not players, but communities

The days of considering gamers as lonely and introspective are long gone. Today, gamers belong to a massive global community: there's an estimated 2.7 billion gamers worldwide that fuel a $65.5 billion industry, according to data from Statista and Ibis.

The largest markets for gamers are China and the United States, but other countries also have an increasingly large market. There are about 73 million gamers in Mexico and 23 million in Canada, which make North America a particularly interesting region for the industry. 

And it is noteworthy that within the broad gaming category, e-sports are dominant. What is defined as e-sports is already hard to put under just one definition, but its most common categories are:

  • Real-time strategy (RTS)
  • Multiplayer online battle arena (MOBA)
  • First person shooter (FPS)
  • Sports games and simulations. 

Basically, any game that requires some sort of competition. So just as the audience in the stadium and their teammates in the locker rooms are key for real-life sports teams, when it comes to playing a sports game simulation online, what is truly important for gamers is the community they surround themselves with.

Members of the Gen-Z generation –who make up a big percentage of the gamer population in general– are ready and willing to pay for this service. It is up to e-sports content generators to learn how to leverage this opportunity to live up to their potential. 

May 6, 2021

How to tap into Gen Z’s loyalty

The promise of Gen Z as a market is usually measured in terms of its size. According to Statista, about 67 million people in the US alone belong to this generation, and have a very specific purchasing behavior when it comes to entertainment. 

Some key points about them: Gen Z’ers were born between 1997 and 2012, are the most ethnically and racially diverse generation yet, have an almost natural relationship with the world through their smartphones, deeply value their self-expression, and are often looking for meaningful purchases that fit their lifestyles, which they carefully design according to their political and social inclinations. 

This is why Gen Z represents a new, different challenge for brands from almost all sectors. How would one sell a product to a part of the population that questions everything, but is looking for hyper-personalized products? And, perhaps more interestingly, what else is to value about Gen Z aside from their size?

The most immediate answer is their potential to become hyper-consumers in a couple of years, when they eventually participate in the job market, have their own purchasing power, and pay for whatever team they have become loyal to.  But in the race to win these potential customers, business people –specifically those from the sports industry– face another, perhaps tougher challenge: how to keep Gen Z’ers engaged with a product despite the many distractions they face in the entire entertainment industry. 

In terms of sports engagement, brands could leverage a highly personalized experience for users with state-of-the-art data analysis, play-by-play video feeds that can connect to their own social media platforms, and even an enhanced reality experience during a live event or sports match. 

April 30, 2021

Case study: Mobii and the Springboks

Background

Being a professional rugby player in South Africa is no small responsibility. After soccer, rugby is the most popular sport in the country. The Springboks, South Africa’s national rugby team, have played at the Rugby World Cup 7 times since 1995 and won the championship in three of those years. They are currently the top ranked rugby team in the world according to the World Rugby Ranking, which rates teams based on their performance and successful game results. 

For the Springboks players, keeping up with these achievements is tough. As one would expect,  the team has a very passionate fanbase, especially when it plays against other dominant rugby teams, like the New Zealand All Blacks (ranked no. 2 worldwide) or the national English team (currently at no. 3). Peak performance from the Springboks is expected at every match, as they have a champion title to defend and a legacy to keep building upon. So besides relying on their training or their physical strength to stay at the top, the Springboks exercise another powerful tool: data analysis, partly operated by Mobii Systems. 

Case Evaluation

To keep playing at their peak, the Springboks have to optimize their decision-making processes. The way they choose to position each player in the field is just as important as how they need to be individually trained. That is where data steps in –not just raw and unfiltered, but presented in a way that optimizes the analysis.

The goal was to achieve a sports data analysis strong enough to reveal insights that would benefit all stakeholders in the team: players, coaches, analysts, referees, and even medical practitioners. With the adequate snippets of data, the insight-producing process could be replicated among all stakeholders so the learnings could be used individually or collectively.

Proposed solution

Mobii Systems has been implementing a data analysis platform for the Springboks since 2013, which has become a part of their sports intelligence efforts. The platform is continually evolving, but it operates under three fundamental objectives:

  1. To manage the players’ performance
  2. To understand team play dynamics 
  3. To profile and understand opponents 

Managing the players’ performance means looking after them so they avoid injuries by overtraining. In other words, to analyze their movements, play-by-play execution, and overall   conduct on the field during matches. Understanding in-game team play dynamics is necessary to assure that team members are playing at their peak collectively, not individually. And going through each game provides useful information to profile and understand rivals for upcoming matches.

Perhaps most importantly, the Mobii System platform allows the Springboks to make the most out of their high-performing teammates by finding insights quickly thanks to an easy, collaborative and highly detailed data set. Achieving a consistent peak performance as a team is extremely difficult if the team members come from all over the world and have different training backgrounds, which is what happens with the Springboks. That is why understanding diverse dynamics is key to successfully exploit their assets and achieve peak team strategies and execution. 

To achieve this understanding, Mobii System’s platform leverages on three types of state-of-the-art sports data analysis technology: 

– Video analysis. Mobii created a standardized data model defined by the Springboks team to look for specific types of events on all video footage. It is a time-saving, work-efficient way of analyzing individual or team plays: instead of inputting video files manually, the system tracks the Springboks’ performance KPIs –whether they be plays, scoring, or ball possession, for example– and allows for a more comprehensive way of decision making.

– Platform simplicity. Analysts are not programmers: they don’t need to be inputting data as much as analyzing it. To easen their workload, Mobii developed an easy platform with consistent statistics, standardized metrics and in-depth data that allows analysts to seamlessly compare a set of player profiles or evaluate certain positions from determined viewpoints. This is possible because of two main features: the playlist function, which allows revisiting specific moments of the match from several angles and a more thorough analysis of the footage; and a standard code structure that allows Mobii to pull up and tag complex data.

– Cross-organization unified data. Creating a rich, detailed data set for analysis tends to be a very manual process, often relying on several data sources coming from several providers, historical public data, or in-house information. Mobii’s platform for the Springboks has automated the data flow, making it more structured so analysts don’t have to resync manually and all workflows are easily found, thus reducing the workload. Such a good data set is used for decision making processes that are used cross-organization. This benefits referees, medics, and media teams. As it is very detailed, this data can bring rich insights to everyone involved, depending on what they are each looking to find. 

April 23, 2021

Mobii keeps its momentum as it enters the Portuguese sports tech market

Sports technology startup Mobii announces its expansion into Portugal, reaching the milestone of entering three new markets in less than six months. Cliff Do Carmo will serve as General Manager for Mobii in the country.

“Portugal is a market ripe for leveraging the current trends in the multisports arena at the highest level, and I am incredibly excited to represent Mobii Systems during this journey”, said Do Carmo about his appointment. “At Mobii, we are ready to deliver several local and regional solutions that cover the full spectrum of fans, clubs, players, sponsors, investors, and innovators involved.”

Do Carmo comes from a solid background in the tech sector. His career includes managing Sales and Operations in Africa for a leading mobile airtime and SIM distribution company, serving as Country Manager for Samsung Electronics, and heading business development for an electronics startup focused on operating sustainably. For the past 8 years, he has been part of Mexican company Grupo Bimbo, the largest bakery in the world, where he was part of the team in charge of spearheading the company’s digital transformation. Do Carmo's wide-ranging experience in global markets and multinational companies will be key for the Portuguese market and Mobii’s ongoing worldwide expansion.

With the entry into Portugal, Mobii now operates across four continents: Africa, North America, Australia and Europe. The company’s primary technology suite, comprising fan engagement solutions, sports timing solutions, sports data analytics, sports video content, and live streaming come together to complement interaction at all levels of society: from community-driven events to high performance sports analysis, enabling coaches and team administrators to analyze, strategize and take teams to their peak, as well as engage richly with fans at venues and at home.

April 16, 2021

Mobii moves forward in the HYPE Global Virtual Accelerator program

As a RICC Incubator Cohort15 member, Mobii Systems recently finalized its participation in the four verticals of HYPE Global Virtual Accelerator, the leading virtual sports innovation accelerator network worldwide.

Mobii’s Timing, Analytics, and Connect technologies have a proven track of interoperability and adoption. These factors allowed Mobii to be selected by eight prestigious companies to participate in HYPE: Star TV network, Eurovision Sport, Bundesliga International GmbH, FC Köln GmbH & Co., Rogers Sports & Media, FIBA, Legia Warszawa S.A., and Swiss Timing Ltd. 

“While our journey is only just beginning, we want to thank the program directors Marisa Reich, Ryan McCumber and Gerard Klein for their outstanding effort and coordination together with Amir Raveh, Zvika Popper, David Olwyn and the rest of the HYPE team for creating this outstanding Accelerator”, said Greg Schultz, CEO of Mobii, about the experience. 

HYPE Sports Innovation is the largest global ecosystem in sports innovation with over 40,000 members, including retail brands, athletic clubs, federations, academia and startups. As part of HYPE, Mobii will be able to collaborate across the industry and create new offerings and services for the sports market.

April 9, 2021

Mobii expands into Pacific Region

Sports technology company Mobii announces its expansion into the Pacific Region, a market being led by Mark Cane, General Manager of Mobii Systems Pacific.

“Sports are deeply embedded in the Southwestern Pacific culture. Rugby, tennis, cricket, soccer, the Australian Football League, the National Rugby League –you name it, Australians and New Zealanders are all in!”, says Cane. “This is a market ripe for leveraging the current trends in the multisports arena at the highest level, and I am incredibly excited to represent Mobii Systems during this journey.”

Cane is a seasoned expert in sports event management, focusing on race circuits for the past 12 years and having served as an ambassador for various associated brands. Born in South Africa, Cane is a sports enthusiast himself: he bikes an average 400 km per week and has also kindled the love of sports in his own family. His 22 year-old son Dean is the current Oceania Off-Road Tri Champion.

Mobii’s sports technology comes to the Pacific Region in a redefining moment for the entire sports industry. The company’s primary technology suite, comprising fan engagement solutions, sports timing solutions, sports data analytics, sports video content, live streaming and electronic ticketing, come together to complement interaction at all levels of society: from community-driven events to high performance sports analysis, enabling coaches and team administrators to analyze, strategize and take teams to their peak, as well as engage richly with fans at venues and at home.

Never.Stop.Moving

April 2, 2021

Live streamed high school sports will increase after Covid

From team practice to big game days, sports offer high school and college students the rare opportunity to engage with face-to-face interactions. This was already true before Covid-19. Gen-Zers were born into an age dominated by screens and digital socialization, so sports are a window to some much-needed physical proximity and collaboration. So, it’s no wonder that sports are one of the activities that students have missed the most during their year of studying at home.

Plenty of high schools across North America have been keeping their sports traditions alive during the pandemic by the means of virtual practices or live streamed matches. Broadcasting services for schools have been popping up in the past months.

Some schools have been very creative and learned how to stream via Periscope, YouTube or Facebook, with students or teachers often setting up their own phone cameras to offer the virtual spectators the best possible view, considering the circumstances.

It might seem that live streams will stay as the preferred alternative to engage with sports activities until the Covid-related restrictions are completely lifted. But once this happens, high schools and colleges should not be eager to dismiss them completely, since live streaming offers a completely new way to experience sports.

Imagine play-by-play and analysis given by former teammates or fellow classmates. The chance to rewatch the matches as many times as possible. Footage availability to improve certain plays or overall trainings. All of this is possible with an in-house network –which is surprisingly easy to build considering the technology that is ready and available. With a couple of cameras, local teams can execute a powerful OTT and Video on Demand service to allow seamless live stream experiences.

Plus, user engagement can further amplify the virtual experience via gamified interactions or live reactions. If there was ever an opportunity to take advantage of high school creativity, this is definitely one of the best.

March 26, 2021

The 3 most promising tech for in-stadium experiences

Before 2020, sports venues in the United States raked in an average revenue of $145 million per year, according to an article published by UC Berkeley in 2019. Aside from the sale of the tickets, the entire in-stadium experience was a business opportunity: from the branded TV screens to the merchandise and refreshment stands. Some of these businesses locked their in-stadium leases for more than a year, becoming fan-favorites or even collaborating with sports teams to sell branded food or retail items.

The Covid-19 pandemic has rendered these businesses useless, as sports venues have been closed for months. But recently, vaccination rates in North America are going up and restrictions for in-person gatherings are loosening. This means the sports industry is slowly opening up its calendar again. In some cases, sports fans have gladly poured back into the venues despite the capped capacity or mask-wearing restrictions. So, how to re engage with them within the new normality –and possibly after the departure of in-stadium sponsors?

Three in-stadium technologies are available right now and they offer a new type of fan engagement. The best part? They’re versatile and less invasive than, say, a massive LED screen or Wi-Fi wiring all over the venue’s infrastructure. In theory, any venue could easily adopt one of these solutions:

  1. RFID labels. Low-cost, RFID labels are more frequently utilized to track participants in mass participation sports events. However, they can also provide an innovative in-stadium experience: a wristband enabled with an RFID label can be linked to the attendees’ credit cards so that they can be used for contactless purchases through the venue and personalized offers from vendors.
  1. Gamification. Users could log into an app, engage with trivia or games related to the sports teams or athletes they’re watching live, and engage with transactions. These can translate into actual physical products they can purchase, coupons for in-stadium purchases or other types of virtual rewards.
  1. OTT. Through MBB (mobile broadband), an over-the-top streaming (OTT)  feed can be created through various linked cameras, each with different angles and views. This way, the event can be live streamed through an app or a website. This represents an innovative in-stadium engagement: having attendees view a 360 view of the building they’re in, even if they stand from their seats and go to get a snack.

March 19, 2021

The opportunity of in-stadium technology

When it comes to opening up opportunities for fan engagement in physical venues, the most obvious one is a stadium.

This type of building is popular worldwide and can accommodate any audience to experience a wide variety of sports: from football to basketball, from rugby to cricket. The largest stadiums can hold more than 120,000 people, and some have seamlessly adopted new technologies to provide a more immersive experience for attendees.

Take, for example, what happened with the SK Happy Dream Park stadium in Incheon, South Korea. The venue, home of the baseball team SK Wyverns, was chosen for the opening day of the 2019 Korea Baseball Organization season. An image of the team’s mascot –a wyvern, which looks like a dragon– was displayed in a gigantic LED baseball screen and had an augmented (AR) and virtual reality (VR) interactive performance led by fans that engaged with a smartphone app. The event was streamed live and has since become a reference when it comes to using top-notch technology to make a memorable in-stadium experience.

However, not all stadiums have the resources to pull off this type of activation. The SK required two things that are not easy to have: the massive LED screen – the size of three basketball courts–, and in-stadium 5G connectivity to support the AR/VR interaction with the wyvern’s image. Consider that 5G connectivity relies on a national spectrum policy, and that a screen that size is not easy to accommodate for smaller venues or ones that are not destined for baseball games.

Fortunately, there are other high-tech alternatives that can be used for in-stadium activations or experiences –ones that are less invasive, less expensive and much more versatile.

Take, for example, OTT, or over-the-top streaming. Through MBB (mobile broadband), a feed can be created through various linked cameras, each with different angles and views. Then the OTT can livestream the event through an app or a website. This is usually a good alternative for fans that are outside the venue, but it could also be an innovative approach in-stadium: having attendees view a 360 view of the building they’re in, even if they stand from their seats and go to get a snack.

Another alternative is the use of low-cost, RFID labels. While these are more frequently utilized to track participants in mass participation sports events, they can also provide an innovative in-stadium experience. Disney World has been a pioneer with RFID labels. According to a report by Deloitte, Disney provided RFID enabled “MagicBands” to the customers that accessed the theme park. The MagicBands are linked to their credit cards so that they can be used for contactless purchases through the park and personalized offers from vendors.

Disney World is not a stadium, but it is easy to see how the use of RFID labels could be replicated in one. In a post-pandemic world, contactless payments allowed by a wristband could be an even more valuable perk that consumers might be willing to pay for.

One final alternative? Gamify the attendees’ experience. Whether they use virtual or fiat currency inside the stadiums, users could log into an app, engage with trivia or games related to the sports teams or athletes they’re watching, and engage with transactions.These can translate into actual physical products they can purchase, or any other type of virtual rewards.

The bright side of these in-stadium engagements is that, contrary to a massive LED screen or brand new infrastructure, most of them –perhaps not the OTT streaming if it requires a lot of physical intervention– can be used for stadiums that are not as modern, such as those built on or before the 1970s. RFID labels and their readers are not invasive at all, and gamification relies more on the users’ smartphones or other devices.

March 12, 2021

Sports after COVID-19 won’t be the same –whether we like it or not

The idea of a new normality after the pandemic is challenging at best, frightening at worst. We have an overall, collective idea of the things that will change in the mid to long term: social distancing will be in place at least until 70% of the world’s population is vaccinated –which experts predict will not happen until at least 2025–, the use of masks will continue to be recommended in public spaces, and the reintegration of all social activities will probably be anxiety-inducing for all of those who have been recluded indoors for more than a year. 

Despite it all, this new scenario will force us to come up with increasingly creative ideas to face the novel situations we’ll be presented with. When talking about companies and businesses, this means finding a fresh approach to day-to-day operations. If there was one lesson the business world learned during 2020 is that nothing is certain, so a more conscientious allocation of budgets is expected –especially when it comes to marketing. According to the Global Ad Trends: State of the Industry 2020/21 report, the global advertising market fell by 10.2% last year, and it will take at least two years for the ad spend to recover. 

So, what does this mean for the sports industry, which so heavily relies on marketing and sponsorship deals? A recent survey by McKinsey and WFSG found that 43% of sports and entertainment executives said that their marketing will not be as tied to major sporting events, but 64% mentioned that they expect the industry to focus on digital advertising. Translation: there is an opportunity in digital that could, technically, find a sweet spot when overlapped with popular sports events. 

To make the most out of this new scenario, sports-related companies –whether they are amateur sports clubs or the owners of entire venues and sports teams– is to leverage the digital technologies to re engage with fans. 

A way to do so is to rethink the physical spaces they frequented. If for example, a venue continues to have limited capacity, there is an opportunity there to enable a virtual reality experience. The interactions from fans can be gamified and spread out through social media or ad hoc platforms. A premium streaming service that offers real-time, multi-view camera angles could have room to grow. User data could be leveraged to offer more personalized, non-invasive engagement opportunities. The technology to do such things already exists, so it could represent a smart investment. 

Finally, a non-tech solution could also be used: renegotiating a contract with an existing sponsor or reallocating their ad dollars to new offerings. The world we’re entering might be too digitized, but there will be certain things that will require more human skills, like empathy, negotiation and a bold vision of the future.

March 5, 2021

3 ways a venue’s sponsor brand can leverage their naming rights

Take a look at some of the most popular sports venues in North America and you’ll see why they are the prime real estate for sponsorship deals: the MetLife Stadium in New York City, the Scotiabank Arena in Toronto, T-Mobile Arena in Las Vegas, the BBVA Stadium in Houston… and the list goes on. 

It’s a smart investment to pay for the naming rights of a venue that usually welcomes thousands of people. It’s a way to push a brand’s name to the top of their minds as they enter through their gates and enjoy the matches from their branded seats.

Before 2020, the multimillion dollar deals that corporations have paid for this type of exposure ranged between $3 million to $20 million per season, which is the case of the Citi Field in Queens, New York. Usually, these deals consider the naming rights to last for up to 20 years, granting the sponsoring brand enough time to make a footprint and the stadium to guarantee a steady source of income during that period. 

Which is why the Covid-19 pandemic has posed a threat to this usually sweet deal. With restrictions for events with mass audiences probably lasting for the rest of 2021 in most of Canada and the U.S., these usually solid investments are losing valuable ROI for sponsoring brands whose contracts are still running for five, ten, or twenty more years. 

Luckily, there is still a way they can leverage their sponsorship investment: fan engagement through technology. Here’s three ways this is possible:

  1. In-stadium 360 VR/AR experiences: through their phones and hardware like VR/AR goggles, consumers can have a branded interaction with other fans or their sports idols. If they are allowed inside with a limited capacity, these interactions can still happen and use the hybrid real-life/digital model to do so.
  1. Off-season engagement: Users can be kept engaged with a venue’s sponsor brand even during off-season. With gamified interactions on their mobile devices, fans can play and earn points with sponsored trivia (that can even offer sponsored rewards, like swag or memorabilia).
  1. On-demand branded streaming: With OTT streaming technology, based on strategically placed cameras that allow specific camera angles to choose from, users can have an in-house experience from their own homes –branded, of course, in the same way as the venue’s sponsor brand.

February 26, 2021

There is room for experimentation with Gen Z sports fans

The pace at which the Gen Z’s tastes and preferences change can seem too fast for the market to keep up. The consumers that belong to this generation, who right now in 2021 are between the ages of 16 and 24, come with a completely different set of behaviors than those of their predecessors, the Millennials. 

Millennials experienced the transition from analog to digital, thanks to the massification of personal computers, smartphones, and other personal devices. But the Gen Z was basically born online, with almost all parts of their lives being experienced digitally, and the phenomenon will only increase in the coming years as technologies like 5G and virtual or mixed reality become more mainstream.

While the standard for their academic and professional lives is to be almost exclusively digital –and have been increasingly so due to the physical restrictions of the ongoing pandemic–, the way the Gen Z experience sports and entertainment still has a lot of room for experimentation, mainly in three areas:

  1. Duration: the Gen Z’s online behavior shows they are able to exercise both short and long attention spans, depending on the way they are engaged. For example, they usually have an 8-second attention span for short-content platforms, like TikTok or Instagram, but they’re also able to be gaming for up to three or four consecutive hours, according to a study from Nielsen.
  1. Format: while being engaged with reactions and comments during a live event, Gen Z consumers can also seamlessly be active in other social media to interact with other fans, their sports idols and even their favorite sports brands. Picture a 360 VR/AR experience of an in-stadium event, or a one-on-one, real-time chat with an athlete.
  1. Variety: their distance from tradition in terms of gender roles makes the Gen Z sports consumers attracted to a larger variety of sports than their predecessors. For example” surfing, extreme sports, martial arts and basketball are more popular among Gen Z than Millennials, who preferred soccer or football.

February 19, 2021

How to make the best out of fan engagement

It is no secret that smart devices have an enormous influence on all aspects of our daily lives. However, there are two main trends around them that are worth a closer look –especially when it comes to the sports industry. 

The first one is the growth in the time spent online. A study from eMarketer from mid 2020 showed that the average adult would end the year spending an additional 23 minutes on their smartphones per day, adding up to an average of 3 hours and 12 minutes. How are they using these additional minutes? Mostly on social media apps and video content. Before we delve into how the sports industry is tapping on this opportunity (or not), let’s go into the second trend: the need for personalization. 

Most of our online experiences are specifically tailored to our individual tastes and interests. This is what has made tech companies the most profitable in the last few years. Cookies and crumbs of data are analyzed to provide the best curated content that can trigger a purchase or a specific type of engagement. So far it has worked exceptionally well: according to Marketing Drive, up to 43% of consumers are more likely to purchase when their online experience is personalized, and 57% of them are willing to trade their personal data in exchange for personalized offers, per Salesforce.

How is the sports industry acting on this? Apparently, not quickly enough. Despite the availability of streaming and social media interactions with the athletes they admire, 60% of sports fans surveyed by Deloitte feel that a year-round experience would make them more likely to keep engaged with the team in the next season. Which means that sports fans are not actively engaged for at least half of the year, despite them being one of the most loyal fan bases across industries. They tend to be lifetime fans for their chosen team, whose admiration they often inherit or build around family members or friends’ interests. They pay for pricey tickets to see them play or compete, and they most likely buy their jersey or other memorabilia. 

So, where does fan engagement intersect with increased screen time and the need for personalization? In the data, of course. And there is a broad selection of how to get and make the most of it: a gamified experience that increases user retention, provides deeper user insights and offers valuable sponsorship opportunities; social engagement with influencers or players, offered as a perk for in-app purchases or subscription plans; widgets, stickers, and reactions to strengthen the personalized and constantly updated experience; and, finally, in-stadium fan engagement to interact with their physical surroundings.

The constant flow of these experiences and their users is what will determine the type of engagement they will request. For companies who will have to tend to this market, this requires an appropriate analysis, which, in turn, depends on the correct use of the data. But in the end, it all comes to the same: making the best out of how fans are engaged is the future of sports entertainment. 

February 12, 2021

Top devices to boost sports fan engagement

Live streamed events are not the only way sports fans can keep engaged with their teams during the ongoing pandemic. Tech innovations keep pushing the envelope when it comes to groundbreaking interactions, especially for Gen Z and millennial consumers who demand a constant and personalized online experience. 

What’s more: recent reports* show that an engaged audience increases the possibility of fans purchasing a ticket for a live event in the future or buying merchandise of their favorite teams.

So, what are the top trends to seize the opportunity to boost fan engagement in sports?

1. Gamified interactions

Users can be kept engaged throughout the length of any event with interactive widgets with gamification mechanics. Fans can play and earn points with trivia and fun facts, rank in leaderboards that measure their engagement, predict results, participate in polls to measure sentiment or cheer for their team, and unlock badges or rewards. All of these gamified interactions increase user retention, provide deeper user insights and, most importantly, offer valuable sponsorship opportunities. 

2. Social engagement

Go beyond social media and create exclusive chat rooms for engaged fans. A Public chat can allow all users to post comments and share reactions after each play. An Influencer chat, where celebrities or other talent participate, can be unlocked by highly engaged fans. Private Group chats, can also be created for specific targets, or even offered as an extra perk for in-app purchases or subscription plans. 

3. Widgets, stickers, and reactions

You know what is said in social media: if an event doesn’t yield any gif, sticker, or meme, then it didn’t happen. Chats can allow uploading original stickers and reactions, as well as publishing widgets with the best timing to drive interaction. This way, participants receive a much more personalized and constantly updated experience thanks to notifications, deals, tweets and even curated statistics.

4. In-stadium fan engagement

For live events taking place in arenas or field tracks that allow spectators, tech can allow fans to vote on interactions with their smartphones through an app or a website. They can play one of the gamified experiences, engage socially or just see results from live polls as a way to interact with their physical surroundings.

February 5, 2021

The future of sports is fan engagement

Sports entertainment has changed radically since personal communication devices became available for the mass market a little more than a decade ago. Texting, sending pictures, and sharing memes are now part of the experience of viewing any sports event, whether it is a massive football championship or a local hockey match.

And as technology keeps improving, fans –especially the Gen Z and many millennials– are now able to keep engaged with their favorite sports teams well beyond the livestream of their events. A recent report by consulting firm Deloitte found that up to 95 percent of surveyed fans have some form of interaction with their favorite team in the off-season, and 55 percent of them say being more engaged would make them more likely to purchase a ticket for a live event in the future.

Considering the current pandemic situation, we still have a long way to go before live events with audiences in sports arenas make their comeback. However, they might not need to, since technology is fueling the opportunity for sports teams or clubs to keep engaging with fans wherever they are, whatever they’re doing.

This opportunity is mainly due to OTT, or over-the-top streaming . OTT is a cloud-based service that allows linking various devices to livestream any event directly to any device, adapting the resolution as needed, depending on the internet connection. Think of it as how Netflix is able to stream its library of content to smart TVs, tablets, or smartphones.

For live events taking place in arenas or field tracks, OTT works as well. Through MBB (mobile broadband), a feed can be created through various linked cameras, each with different vantage points. Then the OTT can livestream through an app or a website, and it is not restricted just for massive sports media companies or leagues. OTT through MBB can be used by grassroots rightholders, or any college or sports club that wants to stream an event.

And yes, even though it means an opportunity for advertisers and real-time engagement, OTT goes beyond the livestream. Thanks to it’s self-healing video capabilities, the entire sports event can be available afterwards without any glitches or interruptions, allowing analysts to review play-by-play, teams to go over their strategies, and fans to relive and share the excitement all over again. OTT is opening up the doors for 24/7 engagement –a feature that often finds its most loyal fanbase with local sports events, alma maters and colleges nationwide.

January 29, 2021

4 top devices for sports timing

How will competitive sports look like after Covid-19? Crowds are definitely expected, as more people will be eager to retake their activities and enjoy the collective human experiences they’ve been deprived due to lockdown restrictions. However, the key change will feature timing technology, which uses the most modern devices that make the most out of races, triathlons, bike routes, and basically any other sports competition.

Sure, tags and bracelets have been used for the past few years to track the timing of participants, which is the least they expect when they sign up for a competition. But the newest timing devices are game-changers, since they transform the entire experience and provide reliable results –all while optimizing resources and delivering great performance. 

Which new devices will change the future of competitive sports? Here’s a quick roundup:

  1. NFC System

It stands for “near field communication”, which is a system that can communicate two devices placed between short distances. Based on a “drop and go” design –meaning it’s wireless, hassle free and quick to install–, this system consists of two main pieces of hardware. The first is a silicone NFC timing band that the athlete wears. By placing the band in close contact with the NFC Pod, the pod stores all timing data  from the athlete and sends it to the Cloud, where results are displayed automatically. Users can also connect their pods over LAN to timing software. 

Best for: Running clubs, since each member can register independently and a timing band is permanently linked to their profile. Results are calculated automatically and events are managed via a mobile app.

  1. Solar-charged transponders

Probably the most innovative timing tech in the market -and one that is good for the world, too. Solar-charged transponders are also “drop and go”, as they do not require wire loops or mats and can be set up and ready in less than 30 seconds. They deliver extremely high accuracy in demanding environments. They’re also enabled for Bluetooth and NFC, and their internal rechargeable battery, which runs on indoor/outdoor ambient light, keeps it running for approximately 10-12 hours. 

Best for: High performance sports such as road cycling or ski

  1. UHF RFID system

It’s a cheaper, but potent solution. It consists of placing a low-cost disposable RFID (radio frequency identification device) label to the back of participants’ race bibs and when they pass through the timing line, they are scanned by the UHF Pod. The UHF Pod is easy to deploy and use, it features a timing software, and is powered by an internal battery and charged with a 12V power supply. There are also separate ports for both USB and Ethernet connection.

Best for: Mass participation sports, like road running events or mountain biking.

  1. Visual ID

Verified results in high level competitions are a must. Visual ID software, such as the Visual Coder (VC), connects to various timing Pods and allows organizers to view and manage results in real time. The most recent ones can connect to most USB enabled cameras and time sync video to results.

Best for: mass participation races, like running or mountain bike teams

January 22, 2021

The advent of timing technology in sports

If connectivity was important before 2020, it is now considered to be completely essential. Despite the lockdown restrictions and the disruption of face-to-face encounters, the Internet has allowed life to go on. 

Thanks to e-commerce, some of the largest companies in the world have thrived and small businesses are able to survive. Video conferencing apps and online resources have allowed millions of people to keep studying. Social platforms and phones have made possible for bedrooms and living rooms to turn into workout spaces. All in all, new companies have emerged to address these evolving markets and seize the new opportunities they bring.

So, what’s next? Even if there is still a long way to go before we go back to in-person interactions, most of the changes the pandemic has forced upon us will not be temporary. Therefore, companies that have emerged or grown during the pandemic need to think in the long term and invest their resources accordingly.

One of the industries that have an interesting future is sports. Large gatherings will probably be restricted at least for the next couple of years, so the cancellation of popular sports races or concerts is still expected to happen. Once social distancing restrictions ease, sports enthusiasts or concert goers will have to adapt to new offerings without sacrificing their appetite for collective, face-to-face experiences. Athletes and performers will have to prepare. 

Timing solutions might be their best bet. The approach is simple: if able to record time with precision and reliability, an ordinary event can turn into an entirely new experience. These new offerings must include a superb user experience on screen as well. Users expect to be entertained and to make the most out of their investment on a product; therefore, new timing solutions need to merge the personalization provided by personal devices with a solid performance during mass events. 

This might be a game-changer for the racing and individual sports competition industry, worth $12 billion in the United States alone according to Ibis World ¹. The industry now has an unsteady profit due to the massive cancellations that happened in 2020, but it’s core customers -active men and women aged 35 to 55- are known for their loyalty  and dedication to their sport of choice. The possibility of them spending in these activities is large once the restrictions are loosened. How can technology best engage with them?

Using drop and go solutions for timing, teams could set up a race pretty much anywhere. An updated bib could make it possible for real-time, safer races in remote areas, which is especially important for mountain biking or road running. Or, using a device that gives real-time information about race time, users could even experience the excitement of relaying with teammates across different geographies.

The promise of emerging sports wearables and management devices that are precise, cheaper and versatile can make sports events thrive again after COVID-19. It’s merely a matter of thinking outside the box –or, rather, of looking inside the existing toolbox. Timing technology is one of those tools that may help unlock the future.

¹ https://www.ibisworld.com/united-states/market-research-reports/racing-individual-sports-industry/

January 15, 2021

Mobii joins the Global Sports Innovation Center to support the global sports industry

CAPE TOWN, January 15, 2021

Sports tech company Mobii has become a member of the Global Sports Innovation Center (GSIC), powered by Microsoft. The GSIC is a Madrid-based organization with over 170 members worldwide that works to improve the value chain of the global sports industry. Among its members are several leading sports, technology and software companies, including Microsoft, Cognizant, Genetec, Adidas and G2K. 

As part of the GSIC, Mobii will collaborate with its fellow members to share and foster knowledge between public and private institutions so that innovative technologies are taken into account when developing solutions for the sports industry. 

Along with it’s primary technology suite - comprising fan engagement solutions, sports timing solutions, sports data analytics, sports video content, live streaming and electronic ticketing-, Mobii is eager to contribute to the GSIC its team’s wide-ranging expertise in the industry.

The announcement comes a few weeks after Mobii’s recent expansion to Canada, where it has found a place among the country’s growing health and wellness market. 

December 31, 2020

South African sports tech startup Mobii announces expansion into Canada

CAPE TOWN, SOUTH AFRICA, DECEMBER 31, 2020

Sports technology startup Mobii announces its expansion into the Canadian market, which will be led by Greg Schultz, Chief Executive Officer of Mobii Systems North America.

“We are very excited and are getting to work as soon as possible, ensuring we hit the ground running and kick off our operations in North America whilst greeting the new year from our new headquarters in the Innovation District of Brampton, Ontario” says Schultz. “This base of operations will enable us to better serve and expand into the United States, the United Kingdom and the rest of the world.”

Schultz, a long-term group senior executive with specialized skills and expertise in the industry,  plans to commercialize Mobii’s intellectual property by establishing and scaling an innovative and unique business model in Canada. For several months, he has been gathering insights to fully understand the market’s needs and how the Mobii technology can best meet them.

Mobii’s sports technology is the most accurate prescription for the state of Canada’s current culture surrounding sports, health and wellness. The company’s primary technology suite, comprising fan engagement solutions, sports timing solutions, sports data analytics, sports video content, live streaming and electronic ticketing, come together to complement interaction at all levels of society: from community-driven events to high performance sports analysis, enabling coaches and team administrators to analyze, strategize and take teams to their peak, as well as engage richly with fans at venues and at home.

Besides the local deployment of the Mobii Cloud technology stack, Mobii’s entry into the country includes a long-term plan to manufacture and assemble all its hardware components in Canada, supporting local industry, ensuring a high level of quality, and delivering a proudly Canadian finished product to the local market.

Roderick Barrett, the CEO of Mobii Systems (PTY) Ltd, stated: “Mobii has been preparing to formally enter the international arena for some time, we are very excited about Greg having joined the team and playing a key role in developing and executing this growth strategy. Greg brings tremendous experience and has a proven record in scaling technology orientated companies. Canada is an ideal location for our new global base to expand into North America and other territories. With Greg at the helm, we are confident that Mobii will reach its global ambition.”

Canada’s openness towards new innovative technologies has paved the way for Mobii’s entry through its Referral Partner program. The company is proud to be associated with the City of Brampton as its referral partner, and is looking forward to exploring opportunities with the city and its partners, including a potential alignment with Ryerson University’ and its Health and Wellness programs.

Never.Stop.Moving

Source: http://mobii.com/press/south-african-sports-tech-startup-mobii-announces-expansion-into-canada/

Join our
Newsletter

Industry insights and innovation within your reach.
Subscribe for original content and announcements.

©2021 MOBII SYSTEMS (PTY) LTD