Some industries have it less complicated than others. The sports industry is one of them. For way long before 2020, the way sports fans interact with their favorite teams or players has been transforming. For example, the use of social media and merchandising deals have become pathways to a more meaningful and engaged interaction between them.
But these registered pieces of digital assets are resilient. NFTs, which stand for non fungible tokens, have generated $2.5 billion in sales, at least until early July and according to . Athletes, celebrities, investors, collectors, art enthusiasts, and general trend followers have bought into the NFT craze.
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