You know the stats: almost 54% of all ad spending in the US goes into digital marketing, according to Statista. That leaves a share of 17% for national television, 7% for local television, and almost the same figure for newspapers and magazines. So, when it comes to choosing where to place your ad dollars, the choice is very clear. 
The end of the pandemic is nowhere in sight, so reimagining certain industries is not a suggestion anymore. It is an imperative. 

Some industries have it less complicated than others. The sports industry is one of them. For way long before 2020, the way sports fans interact with their favorite teams or players has been transforming. For example, the use of social media and merchandising deals have become pathways to a more meaningful and engaged interaction between them.

Since NFTs popped into the mainstream in late March, many critics predicted their popularity would fall as quickly as it had risen. 

But these registered pieces of digital assets are resilient. NFTs, which stand for non fungible tokens, have generated $2.5 billion in sales, at least until early July and according to . Athletes, celebrities, investors, collectors, art enthusiasts, and general trend followers have bought into the NFT craze.

One of the hardest challenges that the rise of social media has brought is the way audiences are measured. Traditionally, TV and radio ratings were easily obtained: the amount of television sets and radio devices tuned to a certain channel at a particular time was quite straightforward data –and that was enough to show advertisers. 
Sports tech company Mobii has unveiled a new state-of-the-art video technology and TMO/Medic review system as part of its Mobii Performance platform. The platform is off to a great start as it joins the British & Irish Lions 2021 Tour, which kicked off on July 3rd and will end by early August after an eight–match run, five of which will be warm up games.
It is no surprise that TV consumption has been going down ever since mobile devices and streaming services went mainstream ten years ago. However, the rate in which it has diminished is staggering. According to the most recent Nielsen’s Total Audience Report, the time that adults between 18 and 34 years of age spent watching TV was down 77% in 2020 compared to 2015. This shift towards streaming and on-demand entertainment has been beneficial in terms of consumers. They are getting premium content directly on their devices without the restriction of a specific schedule, limited viewing options, or the need to watch on a big, bulky device. However, when it comes to what audiences can view in terms of sports, on-demand and streaming are still unable to compete with probably the only competitive advantage that TV has left: local and hyper-local programming.
In a data-driven world, gathering analytics is not enough. They need to be pulled from strategic data sources and, most importantly, to be used correctly depending on each project’s goals and objectives. 

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