Sports technology startup Mobii announces its expansion into Portugal, reaching the milestone of entering three new markets in less than six months. Cliff Do Carmo will serve as General Manager for Mobii in the country.

“Portugal is a market ripe for leveraging the current trends in the multisports arena at the highest level, and I am incredibly excited to represent Mobii Systems during this journey”, said Do Carmo about his appointment. “At Mobii, we are ready to deliver several local and regional solutions that cover the full spectrum of fans, clubs, players, sponsors, investors, and innovators involved.”

Do Carmo comes from a solid background in the tech sector. His career includes managing Sales and Operations in Africa for a leading mobile airtime and SIM distribution company, serving as Country Manager for Samsung Electronics, and heading business development for an electronics startup focused on operating sustainably. For the past 8 years, he has been part of Mexican company Grupo Bimbo, the largest bakery in the world, where he was part of the team in charge of spearheading the company’s digital transformation. Do Carmo's wide-ranging experience in global markets and multinational companies will be key for the Portuguese market and Mobii’s ongoing worldwide expansion.

With the entry into Portugal, Mobii now operates across four continents: Africa, North America, Australia and Europe. The company’s primary technology suite, comprising fan engagement solutions, sports timing solutions, sports data analytics, sports video content, and live streaming come together to complement interaction at all levels of society: from community-driven events to high performance sports analysis, enabling coaches and team administrators to analyze, strategize and take teams to their peak, as well as engage richly with fans at venues and at home.