The next generation of consumers will require online-based experiences that are flexible enough to become in-person when necessary. At least, that is what the current preferences of the Gen Z show. 

They experience their personal and professional lives in an almost exclusively digital manner. However, there’s room for experimentation when it comes to how they’re entertained. Gen Z-ers are able to exercise an 8-second attention span for short-content platforms like TikTok, but they’re also able to be gaming for up to three or four consecutive hours. 

Also, they are more open to a broader variety of entertainment. In the case of sports, they’ve become consumers attracted to pretty much everything, from rollerskating to ballet to traditional soccer. 

An additional detail: when it comes to self-expression, they’re all up for it. Brands across different sectors have developed hyper-personalized products or services that they can achieve due to the amount of insights they can get nowadays from each user’s online behavior. Gen Z appreciates the effort, according to a study from Cognizant. 

So this is where the opportunity for personalized sports entertainment gets the spotlight. OTT can offer a highly personalized experience. Sports fandom is something experienced best while being part of a mass of roaring fans in a stadium, but there is also something quite special about   the way a single fan interacts with their favorite player, sport or community online. 

That is where the potential of OTT lies, according to an executive interviewed for a recent Deltatre report on the future of sports. If the offer for a personalized experience is good, even in terms of payment and content, then the Gen-Zers may be more likely to subscribe.