Sports technology company Mobii announces its expansion into the Pacific Region, a market being led by Mark Cane, General Manager of Mobii Systems Pacific.

“Sports are deeply embedded in the Southwestern Pacific culture. Rugby, tennis, cricket, soccer, the Australian Football League, the National Rugby League –you name it, Australians and New Zealanders are all in!”, says Cane. “This is a market ripe for leveraging the current trends in the multisports arena at the highest level, and I am incredibly excited to represent Mobii Systems during this journey.”

Cane is a seasoned expert in sports event management, focusing on race circuits for the past 12 years and having served as an ambassador for various associated brands. Born in South Africa, Cane is a sports enthusiast himself: he bikes an average 400 km per week and has also kindled the love of sports in his own family. His 22 year-old son Dean is the current Oceania Off-Road Tri Champion.

Mobii’s sports technology comes to the Pacific Region in a redefining moment for the entire sports industry. The company’s primary technology suite, comprising fan engagement solutions, sports timing solutions, sports data analytics, sports video content, live streaming and electronic ticketing, come together to complement interaction at all levels of society: from community-driven events to high performance sports analysis, enabling coaches and team administrators to analyze, strategize and take teams to their peak, as well as engage richly with fans at venues and at home.

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