Privacy Policy
1. Introduction
Mobii Systems Group LTD ("Mobii," "we," "us," or "our") is committed to protecting the privacy of those who interact with our website and the Prism Media Intelligence Platform (collectively, the "Platform"). This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.
By accessing our website or using the Platform, you agree to the collection and use of information as described in this policy.
2. Who We Are
Mobii Systems Group LTD is a company registered in England and Wales. We are the data controller for personal data collected through our website and marketing activities. For Platform deployments, data controller and processor responsibilities are defined in the applicable Data Processing Agreement with each Client.
For any privacy-related enquiries, contact us at: contact@mobii.com
3. Information We Collect
Information you provide directly
- Name, job title, company name, and contact details submitted via enquiry or demo request forms
- Email communications and correspondence with our team
- Information provided during onboarding or support interactions
Information collected automatically
- Website usage data including pages visited, time on site, and navigation paths
- Device and browser information
- IP address and approximate location data
- Cookies and similar tracking technologies (see Section 7)
Platform data — For Clients using the Prism Platform, we process Content — including video, audio, metadata, and live data streams — solely to deliver contracted services. This is governed by the applicable Data Processing Agreement and our Terms & Conditions.
4. How We Use Your Information
We use the information we collect to:
- Respond to enquiries and provide requested information about the Platform
- Deliver, operate, and improve the Platform and associated services
- Send service-related communications, including updates and support responses
- Send marketing communications where you have provided consent or where we have a legitimate interest to do so
- Analyse website usage to improve our content and user experience
- Comply with legal obligations
5. Legal Basis for Processing
Where applicable under data protection law (including UK GDPR), we rely on the following legal bases:
- Contract: Processing necessary to perform our contractual obligations to Clients
- Legitimate interests: Operating and improving our Platform, communicating with prospective clients, and protecting our business
- Consent: Marketing communications and non-essential cookies, where consent has been obtained
- Legal obligation: Where processing is required to comply with applicable law
6. Data Sharing & Disclosure
We do not sell personal data. We may share information with:
- Service providers: Third-party vendors who assist us in operating our website, delivering the Platform, or conducting our business, bound by appropriate confidentiality and data protection obligations
- Professional advisers: Legal, financial, and compliance advisers where necessary
- Authorities: Where required by law, regulation, or legal process
We will not share your personal data with third parties for their own marketing purposes without your explicit consent.
7. Cookies
Our website uses cookies and similar technologies to enable core functionality, analyse traffic, and improve your experience. You may control cookie preferences through your browser settings or our cookie consent tool.
Essential cookies necessary for the website to function cannot be disabled. Non-essential cookies — including analytics and preference cookies — are only set with your consent.
8. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by applicable law. Enquiry and contact data is typically retained for up to three years. Platform data retention is governed by the applicable Client agreement.
9. International Transfers
Mobii is based in the United Kingdom. Where we transfer personal data outside the UK or European Economic Area, we ensure appropriate safeguards are in place in accordance with applicable data protection law, including standard contractual clauses where required.
10. Your Rights
Depending on your location and applicable law, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request erasure of your personal data in certain circumstances
- Object to or restrict processing of your personal data
- Request portability of your personal data
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, contact us at contact@mobii.com. We will respond within the timeframes required by applicable law. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK or your local supervisory authority.
11. Security
We implement and maintain appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. These measures are reviewed and updated regularly in line with industry standards and the sensitivity of the data processed.
12. Third-Party Links
Our website may contain links to third-party websites. This Privacy Policy applies only to our website and Platform. We are not responsible for the privacy practices of third-party sites and encourage you to review their policies independently.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Where changes are material, we will provide notice on our website or by other appropriate means. The date at the top of this page reflects when the policy was last revised.
14. Contact
For any questions or concerns about this Privacy Policy or how we handle your data:
Mobii Systems Group LTD
contact@mobii.com